About
Hi, I’m Happy. Here’s the part where I’m supposed to tell you about myself, which is awkward but, you know, necessary.
I have a thing for words that do something. Words that pull their weight and break a sweat.
You know the kind: words with texture, honesty, a point of view, maybe a little bite. The stuff that lingers after you’ve closed the tab. Polished-but-empty writing? Hard pass. Work should earn its place, not fill space because someone decided we needed more content.
Officially, I’m a writer and strategist (the “creative person” label tends to attach itself regardless), which means I spend considerable time wrestling with ideas until they click. I look for the angle that works, not the one that sounds good in a brainstorm doc.
Content, messaging, brand voice: the goal is writing real enough to stick. Not another LinkedIn post that dissolves into the algorithmic soup five minutes after you hit publish.
Maybe that’s how my brain is wired, or maybe it’s from years of being stubborn about noticing the small details everyone else scrolls past. (A bizarre thing to be stubborn about, but here we are.)
I’m a mother to a small human and a Siberian husky. I’m happiest outside with a camera, chasing light that makes you stop and stare and question your life choices. Indoors: reading fiction, fussing over houseplants, and attempting the dark art of plant propagation. (Success rate: mixed, at best.)
If I sound like your kind of person, here’s my calendar. Book a call and let’s see if we can make sense of something together, or at least have a good rant about it.
Personal Updates
Joined ClearFeed as Content Marketing Manager
Aug 2023
Got Promoted to Content Marketing Manager
Jan 2021
Joined Automatad as Content Writer
Mar 2019
Tech Stack
My content stack is a slightly chaotic mix of writing, SEO, analytics, publishing, AI, and automation tools—basically whatever helps me drag an idea from the depths of Notion purgatory into something that exists in the world and, ideally, doesn’t make me cringe. I use these tools to research smarter, write with a bit more bite, publish before I lose interest, and then obsessively track what’s working (or not) so I can keep poking at it long after it’s live. The goal: less generic slop, more actual taste.
Most commonly, I use the following stack:
Career
Currently: Content Marketing Manager at ClearFeed, which is just a fancy way of saying I’m the whole content team, the strategy committee, and sometimes the unofficial Slack therapist, all at once. ClearFeed builds AI-ish support tools for Slack, and somehow, content has become our main source of inbound leads (trust me, I’m just as baffled).
Before this, I spent four years in the AdTech trenches, writing about programmatic advertising and header bidding because apparently i have a thing for topics that make most people’s eyes glaze over. If you want the full saga, LinkedIn’s got the receipts.
2023-Now
Content Marketing Manager at ClearFeed
2021-2023
Content Marketing Manager at Automatad
2019-2020