Personal Updates
Reading list
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SEO Notebook by Steve Toth
Newsletter
One True Sentence by Cole Schafer
Courses
The Process by Cole Schafer
Newsletter
Lenny’s Newsletter by Lenny Rachitsky
Newsletter
VeryGoodCopy by Eddie Shleyner
Newsletter
Marketing Examples by Harry Dry
Marketing
TUESDAYS WITH MORRIE
Fiction
The Alchemist
Fiction
Latest tools
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Canva
Canva is where I handle the visual side of content. I use it for blog headers, social cards, and quick infographics. It’s fast, looks good, and doesn’t need a designer in the loop.
Google Analytics
GA4 helps me see how people find and use a site. I use it to track traffic sources, user behavior, and conversion paths, then spot which content is working and what needs attention.
Hotjar
Hotjar helped me understand how visitors interact with pages. I used its heatmaps, session recordings, and feedback tools to spot what users noticed, skipped, or struggled with.
WhatConverts
At Automatad, I used WhatConverts to track leads and call attribution. It helped connect marketing activity to real leads, so we could see which channels were driving results.